Privacy policy
PRIVACY POLICY Last Updated: May 14, 2026
This Privacy Policy is publicly accessible prior to purchase. By accessing ourbeautifulworldllc.com and completing a purchase, you acknowledge that you have read and understood this policy.
I. WHO WE ARE — DATA CONTROLLER IDENTIFICATION
Our Beautiful World LLC 5234 Cottage Circle Hoover, Alabama 35226, United States Email: hello@ourbeautifulworldllc.com Phone: +1 (205) 547-0539
Our Beautiful World LLC is the data controller responsible for your personal information collected through this website.
II. INFORMATION WE COLLECT
When you interact with our store, we collect the following categories of personal data:
- Identity Data: Full name, username or similar identifier
- Contact Data: Email address, telephone number, billing and shipping addresses
- Financial Data: Payment card details (processed securely via PCI-compliant gateways — never stored on our servers)
- Transaction Data: Details of purchases, returns, and order history
- Technical Data: IP address, browser type, device identifiers, time zone, and browsing behavior on our site
- Communications Data: Records of correspondence with our customer service team
- Customs & Compliance Data: Government-issued identification (e.g., Tax ID, CURP, RFC) where required by local customs authorities for international order clearance
III. LAWFUL BASIS FOR PROCESSING (EU/UK GDPR)
For customers in the European Economic Area and United Kingdom, we process your personal data on the following lawful bases:
- Contract Performance: Processing necessary to fulfill your order, arrange delivery, and manage returns
- Legal Obligation: Processing required to comply with customs, tax, and regulatory requirements
- Legitimate Interests: Fraud prevention, security monitoring, and improving our services
- Consent: Marketing communications and non-essential cookies — you may withdraw consent at any time
IV. HOW WE USE YOUR INFORMATION
We use your personal data for the following purposes:
- Processing and fulfilling your orders
- Arranging shipping, tracking, and delivery through our logistics partners
- Complying with customs, import, and tax regulations for international orders
- Communicating with you about your order, returns, or inquiries
- Preventing fraud and ensuring the security of our platform
- Improving our website, products, and customer experience
- Sending marketing communications where you have provided consent (you may opt out at any time)
V. DATA SHARING & THIRD PARTIES
We share your personal data only where necessary with the following categories of recipients:
- Shipping & Fulfillment Partners: To arrange delivery of your order. Partners are contractually prohibited from using your data for any purpose other than fulfilling your delivery
- Payment Processors: Secure, PCI-compliant payment gateways to process your transaction
- Customs Authorities: Where required by law for international shipment clearance
- Technology Providers: Our e-commerce platform (Shopify) and related service providers who support our store operations
- Legal & Regulatory Authorities: Where required by applicable law, court order, or government regulation
We do not sell, rent, or trade your personal information to any third party for marketing purposes.
VI. COOKIES & TRACKING TECHNOLOGIES
Our website uses cookies and similar tracking technologies. We use the following categories of cookies:
- Essential Cookies: Required for the website to function (shopping cart, checkout, security). Cannot be disabled
- Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics). Used only with your consent
- Marketing Cookies: Used to deliver relevant advertising across platforms (e.g., Meta, Google, TikTok). Used only with your consent
You may manage, restrict, or withdraw consent for non-essential cookies at any time via our cookie consent banner or your browser settings. Disabling essential cookies may affect your ability to use our store.
VII. YOUR PRIVACY RIGHTS
Depending on your location, you may have the following rights regarding your personal data:
EU/EEA & UK Customers (GDPR & UK GDPR):
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restriction of processing
- Right to data portability
- Right to object to processing based on legitimate interests
- Right to withdraw consent at any time
- Right to lodge a complaint with your local supervisory authority (EU: your national Data Protection Authority; UK: the Information Commissioner's Office at ico.org.uk)
California Customers (CCPA/CPRA):
- Right to know what personal information is collected and how it is used
- Right to delete your personal information
- Right to opt out of the sale or sharing of your personal information
- Right to non-discrimination for exercising your privacy rights
- To opt out of data sharing for targeted advertising, contact us at hello@ourbeautifulworldllc.com or visit our Data Sharing Opt-Out page
Canada Customers (PIPEDA): Your personal data is collected with your knowledge and consent. You have the right to access your personal information and request corrections. Data is collected only for the purposes identified in this policy.
Australia Customers (Privacy Act 1988 — Australian Privacy Principles): You have the right to access and correct your personal information held by us. We handle your data in accordance with the Australian Privacy Principles. Complaints may be directed to the Office of the Australian Information Commissioner (oaic.gov.au).
All Customers: To exercise any of the above rights, contact us at hello@ourbeautifulworldllc.com. We will respond within 30 days.
VIII. DATA RETENTION
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including:
- Order and transaction records: 7 years (for tax and legal compliance)
- Customer service communications: 3 years
- Marketing consent records: Until consent is withdrawn plus 1 year
- Technical/analytics data: 26 months
Upon expiry of the applicable retention period, your data is securely deleted or anonymized.
IX. INTERNATIONAL DATA TRANSFERS
Your personal data may be transferred to and processed in countries outside your country of residence, including the United States. Where we transfer data from the EU/EEA or UK to countries not recognized as providing adequate data protection, we implement appropriate safeguards including Standard Contractual Clauses (SCCs) as approved by the European Commission.
X. SECURITY
We employ industry-standard encryption (SSL/TLS), access controls, and security protocols to protect your personal data. Payment information is processed through secure, PCI-compliant gateways and is never stored directly on our servers. In the event of a data breach that affects your rights and freedoms, we will notify you and the relevant supervisory authority as required by applicable law.
XI. CHILDREN'S PRIVACY
Our store is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at hello@ourbeautifulworldllc.com and we will delete it promptly.
XII. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.
XIII. CONTACT & COMPLAINTS
For any privacy-related inquiries, requests, or complaints:
Our Beautiful World LLC 5234 Cottage Circle Hoover, Alabama 35226, United States Email: hello@ourbeautifulworldllc.com Phone: +1 (205) 547-0539
EU/EEA Online Dispute Resolution: The European Commission provides an Online Dispute Resolution platform accessible at: https://ec.europa.eu/consumers/odr